Advantages of social media for your business

Increased Business Exposure

Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social media allows your business to extend well beyond the immediate geographic area. With social media, you can cross county, state, and even national lines. Social media is, therefore, a very convenient and cost-efficient way of augmenting brand visibility – which is great news for any business that wants to grow. Social media allows any business the benefit of increased exposure. Whether a global, national or local business.

Insight About Your Customers

This is one of the biggest advantages of using social media. Social media provides limitless opportunities for you to interact with current and potential customers. You could engage customers in real-time conversations about your mission, products, events, and services. And since most social media users are there to, you guessed it, socialize, they are more than willing to talk to you. Here’s a quick experiment you can try that will really open your eyes. Go to Facebook and use Graph Search to search for: Favorite interests of people who like “Your Page Name”. You’ll find a treasure of information about your community!

Reduced Marketing Expenses

One of the greatest things about participating in social media is that your budget and results are not linear. For example, if you spend $1 on ordinary ads, you could generate 1 result, but if you spend $2 on targeted Facebook ads, you could generate 3 results. That’s because of earned media. Overall, social media is an extremely cost-efficient marketing choice when compared with other budget-draining advertising techniques. And as you’re starting to learn, provides many more opportunities to grow your business than just through marketing.

Extremely Targeted

Traditional marketing strategies are usually very general. They work on the assumption that if you cast a big enough net, you will land at least a few fish. While there is some logic to this, it is also not very cost effective. You end up spending lots of money on broad, sweeping advertising campaigns that only manage to reach a handful of your targeted audience. One of the great things about social media is that you can focus the bulk of your efforts on those who actually have an interest in your services. This means you can gain more customers per marketing dollar. Are you starting to see a thing with using social media for business? It’s extremely cost-effective and targeted.

Competitive Advantage

Everything that happens on social media platforms happens in real time. That means social media participation gives businesses the opportunity to engage in social sharing that is timely and relevant which gives you a distinct competitive edge. And since everything is also happening in a public forum, you can monitor exactly what your competitors are doing. You can also see exactly what’s working for your competitors (and what’s not). If you’re smart enough, you’ll pay close attention and jump in to grab new business when the timings right. But be careful, this means your competitors can also monitor you – so make sure you keep your proprietary secrets off of social media (and make sure you have a social media company policy so your employees also understand what to share and what not to share).

Analytics and Reporting

Google Analytics and other programs can help you monitor your social media activities and assess whether they are having a positive effect on website traffic, lead generation and product purchases. That way you can eliminate unproductive activities and emphasize those that seem to have a positive effect. With social media, everything is trackable. When your marketing budget is being spent on more traditional strategies (like print or billboards) you really have no idea what that’s doing for your business. But with social media, you know what every penny has been able to generate.

Strengthen Customer Loyalty

Social media can help you put a personal face on your business. Instead of just a company name, customers see you as a real person who listens to their concerns and delivers helpful feedback. This is where the quality of your social media posts really matters. For example, if you only post about your newest services or latest event, customers are going to feel like they are being force fed your company advertising. If, however, you post interesting information or insight into your industry, customers will feel like you respect them and will be more likely to remain loyal to your company.

A rise in Search Engine Rankings

And of course, there’s the all-important search engine optimization (SEO). If your business has active social media accounts on multiple platforms, it can improve your rankings on search engines which will boost your visibility and potentially increase your profits. This is especially true with blogging, as companies that blog get 55% more web traffic and 70% more leads than those that don’t – and that’s a huge benefit! Then there’s search engine benefit that Google+ provides, instantly indexed posts.

Increased Website Traffic

All of these factors combined – customer loyalty, lead generation, exposure, etc. – will greatly increase the number of potential and current customers viewing your website (and I’m sure more website traffic, more leads and more patients are something you want, right?). If you have an excellent website design that’s mobile optimized and content to complement your social media engagement, you’ll be more likely to make generate leads that your customer service team can turn into customers.   Regardless of the current size of your business, social media marketing can help your business experience and maintain growth. Social media management services and social media dashboards are an excellent way to make social media work for you. There are millions of potential customers using social media right now. So, what are you waiting for?

REFERENCES

Department of Industry. (2018, July 09). Benefits of social media for business. Retrieved from https://www.business.gov.au/marketing/social-media/benefits-of-social-media

10 Advantages of Social Media Marketing for Your Business. (n.d.). Retrieved from https://www.bluefountainmedia.com/blog/advantages-of-social-media-marketing/

Newberry, C. (2018, May 02). 23 Benefits of Social Media for Business. Retrieved from https://blog.hootsuite.com/social-media-for-business/